Depth or length: the number of items in a product line (pepsico's lines are deep) product line strategies: full-line many items to satisfy many variations of the core need. Product line depth- a product line contains a number of items, this number being called product line depth product mix width-an organization creates a number of product lines. The length signifies how many products a given line includes the term depth touches on how many versions of a given product a line offers the car line length could run from sub-compact to.
The depth of product mix is determined by the number of items in a product line by offering several brands of a product, a firm can cater to widely varying needs and tastes of customers and thereby beat its competitors. The _____ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way a consistency b depth c width d length e composition. (b) product mix length : refers to the total number of items the company carries within its product lines (c) product mix depth : refers to the number of versions offered of each product in the line.
Coca cola is a fizzy drink it is manufactured by the coca cola company in the us there is one original flavor plus 8 special flavors the recipe is a closely guarded secret. The product breadth is the number of product lines, while the product depth is the variety within each of those lines these two elements combine to make up the store's product assortment or merchandise mix. Product line is a group of product items that can satisfy the same needs and wants, they have more or less similar features for example, bajaj auto ltd, in its two wheeler product line, makes discover, boxer, boss, pulsar, cub scooter, bajaj sunny, etc.
The product line refers to the list of all the related products manufactured or marketed by a single firm the number of products within the product line are called as the items, and these might be similar in terms of technology used, channel employed, customer's needs and preferences or any other aspect. Product mix width refers to the number of different product lines the company carries product length refers to the total number of products carried in a company's product lines consistency refers to how closely related the various product lines are in end use product depth refers to the number of. Product depth: this refers to the subclasses that can be obtained within products in an individual product line or classes within the product length for example you can have smart and non smart.
Presentation of product mix depth,length,width and consistency 1 product - mix by hassan ali mcom 2 product mix products of a company are called product mix product line close related products are. Width: length: depth: this is the total number of product lines a company carries the length of the product mix is the total number of items in that mix the depth of product mix is the assortment of size colors and radiations offered for each product in the product line. Length: length to the total numbers of items the companies carries within the product line 3 depth: depth refers to the numbers of versions offered of each product in the line.
Product reviews disclaimer: grainger is neither responsible for, nor does it endorse, the content of any product review or statement posted any statements posted constitute the statements of the poster and are not the statements of grainger. The average length of line is determined by dividing the total length by the width (ie the number of lines), which signifies the average number of products in a product line in this case, the average length is 11/3 ie 367. This is known as product line depth the three elements together - number of the firm's product lines, the length of each product line, and the depth of each product offering - they collectively add up to the firm's overall product mix (or product assortment.
A product line extension is a new product that is slightly different to a company's existing range an example would be a new pack size of an existing food product line, such as children's. That is if a company has 5 product lines and 10 products each under those product lines, the length of the mix will be 50 [5 x 10] depth the depth of the product mix refers to the total number of products within a product line.
The company's toiletries line includes gillette foamy, dry idea and right guard, while its writing instruments line consists of paper mate and flair this gives gillette a wide product mix. A _____ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Arial calibri arial narrow pitchbook 1_pitchbook 2_pitchbook 3_pitchbook 4_pitchbook 5_pitchbook ford motor company overview / history / market company info history north america business challenges product lineup / overall marketing product length / width / depth product line customer focus product / price product price place / promotion place.